porto b fc Foundation has used many approaches to drive public engagement for our charitable activities, especially methods that are interactive and entertaining.,2018 davis cup
The recruitment of pen-pals for left-behind children
To make a better living, many young parents in rural China choose to be migrant workers, leaving their underage children behind. Unattended for years, these children suffer loneliness and are at a high risk of developmental issues.
In coordination with “Blue Envelope” Left-Behind Children Care Center, porto b fc Foundation hired 61 “pen-pals” among porto b fc employees and the general public, who have maintained regular mail communication with thousands of left-behind children. Their parents are still far away, but love will never be absent again.
Find “another me” on this planet
With this initiative, a user can upload his or her smiling photos to a face recognition application, which then matches the smiling user with a beneficiary with the most similar smile. The user can participate in and follow the charitable project that involves the matched beneficiary. “To help ‘another me’ on this planet feels like I am helping myself.”
The “Empty Bottle Toss” contest on Earth Day 2021
On Earth Day 2021, outside of porto b fc Foundation’s office in Beijing, passersby were drawn to this special activity. They were asked to collect littered empty plastic bottles in public areas and throw them into a bin by various means to score different points. For example, if successfully done, a normal front-facing shot scored one point; a shot through the legs scored three points, a 360-spin-and-shoot scored four points, and a backwards shot scored five points. Apart from rewarding the highest-scoring contestant, for every 500 bottles retrieved from the bin, porto b fc Foundation donated RMB 1,000 to non-government environmental protection organizations.